People tend to see an image based on what society says it should be, they tend to interpret the image based on those assumptions , but never to one's own assumptions. Susan Bordo and John Berger write an argumentative essay relating to how viewing images has an effect on how we interpret images. Furthermore, these topics come together to show what society plants in our minds acts on its own when we look at images. Both Susan Bordo and John Berger show that, based on assumptions, this is what makes us perceive an image in a certain way. Learning hypotheses play out in our daily lives, and both authors bring them into reality. In Susan Bordo's "Beauty (Re)discover The Male Body", she uses advertising as a form of her argument about how we view images through the perspectives of the feminine and the masculine. body in advertising. Furthermore, the many assumptions we encounter in Bordo's argument concern how the female and male body are objectified in sexual content in advertising which has an effect on how we see the images portrayed. Bordo's rhetorical strategies were employed effectively throughout his argument. He formatted his essay using ethos and logos, so that his reader had a clear understanding of how the assumptions of learning cause the representation of images. There are a number of different quotes that she cites in her work to make it logical and to ensure that her message is understood. For example, “…I knew women's legs were supposed to be sexy. I had learned this from all those pipe straightening scenes in the movies. But men's legs? Who had ever seen a woman gaga over a guy's leg in the movie?" (Bordo 191). This shows that we are taught to think that women's legs are sexy and that men's legs are not seen as sexy until they begin to be objectified. We… in the middle of the paper… take the trouble to try to look at it from my point of view. Bordo and Berger have put us in a position to realize that we actually make assumptions about the basis of prior knowledge .Both authors argue that we make learning assumptions towards images taken away from its originality, but this happens because we allow ourselves to the image people might stop and actually question. Works Cited Berger, John. "Ways of Reading." Ed. David Bartholomae and Anthony Petrosky. Ninth edition. Bedford/St. Martin, 2011. 141-160. Edge, Susan. "Beauty (Re)discovers the male body." Edge, Susan. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth edition. Bedford/St. Martin's, 2011. 189-233.