The objective of this document is to analyze and discuss some of the business decisions of Boeing Company using its strengths, weaknesses, opportunities and threats, also known as SWOT analysis defined as , "a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats. (Nickels, McHugh, McHugh, page 216)." This is a very powerful tool that can be used by any company that is just starting out, going through a change of direction, or in the process of a major merger. The SWOT analysis consists of a few simple steps that can provide valuable information for management and decision making. This article will use The Boeing Company as an example of applying SWOT analysis. The Boeing Company originally began as Pacific Aero Products Co., founded on July 15, 1916. The name was changed about a year later to The Boeing Airplane. Agency. The Boeing Company remained relatively small until World War I, when it was selected by Navy officials to produce an order for 50 Model C aircraft for the war effort. The company continued to prosper, and by the late 1950s, Boeing President William Allen knew that the company had the scientists, experience, and facilities to lead it into uncharted territory. He was right, Boeing has emerged today as the world's leading aerospace company. The SWOT process will begin by examining the internal strengths of the Boeing Company today. One of the most dominant strengths possessed by Boeing is its ability to follow changes in an ever-evolving market. The type of products manufactured by The Boeing Company require the use of cutting-edge technology while maintaining all appropriate safety protections to sa...... middle of paper ...... It is important to continually perform the SWOT analysis and stay agile. Overall the Boeing Company has remained strong in aviation and with record profits over the last two years they appear to be achieving their goals. Boeing has had to change its business direction over the last 100 years to stay at the top of the aviation industry. To maintain a successful business they must have used a system similar to this SWOT analysis to see where Boeing needed to be to capitalize on the market. Before Boeing decided that outsourcing was the way to go, a group of Boeing colleagues gathered around a table and weighed the pros and cons. In their business analysis they saw a way to turn one of their weaknesses, internal work overload, into a potential strength. Even important business decisions like this are much easier to make, with the use of a SWOT analysis.