Take Five Sports Bar and Grill is a popular sports bar located in Anytown. Joseph A. Smith, the principal owner, would like to expand his current Take Five Sports Bar and Grill location to several locations in or near Anytown. Take Five Sports Bar and Grill has been open since 1995 and caters to the market with cutting-edge technology, good food and creative connections with various sports teams, celebrities and radio hosts. Although Mr. Smith has been successful with his current venture, Mr. Smith should still analyze its strengths, weaknesses, opportunities and weaknesses before choosing to open additional stores. The following is a SWOT analysis of its current and future activities. Any activity will only be valid as a current leader. Mr. Joseph Smith has proven to be an extraordinary leader. Not only was he able to profit from a restaurant in his first year, but he is also well educated as he has an MBA from Anytown University. He demonstrates his business savvy by choosing locations around Anytown that have high traffic but have no competition from other sports bars. When it expands the marketing of its product to a diverse demographic, instead of choosing to market it to sports fans, it also targets late-night crowds, corporate entertainment, travelers, and key demographic families. Mr. Smith does this by providing a fun and welcoming atmosphere with large-screen televisions, state-of-the-art electronics and audio equipment. In addition to all the technology, Mr. Smith also employs the best service and culinary staff available. Although Mr. Joseph Smith has the ideal education, the ideal real estate, and the ideal demographics, his business plan has some weaknesses that would benefit from some additional attention. Some may applaud Mr. Joseph Smith for setting such an aggressive goal of opening five stores in less than a year, others may say this goal is too aggressive. Take Five Sports Bar and Grill has only been open for 10 months (per this 1996 business plan). In the years of operation, this activity is still infantile. In the Sales Strategy section (4.2), Mr. Smith states that a store must reach a goal of $4.2 million to become mature. Mr. Smith's flagship store failed to meet this goal achieving only $634,900 in sales during its first 10 months of service.