Looking at Bezos' business model from an entrepreneurial perspective is very interesting. He decided to take a very unique approach to business and in doing so took some big risks to get to where he is today. For a company like Amazon that is constantly pushing boundaries and moving into new territory, you could do a SWAT analysis for almost every year of business and it would look drastically different. For now I want to focus retrospectively on the initial plan Bezos outlined and the strengths, weaknesses, opportunities and threats that came with it. There were many strong points in Bezos' business plan. He carefully planned every detail of this activity. One of the strengths that Bezos relied on was his unique understanding of both computer science and market economics. His degree in computer science, combined with years of working on Wall Street, have given him a broad perspective on the e-commerce market. He understood what the technology would be like to turn his ideas into reality. He also had a solid understanding of market economics. He knew that branding would be the essential differentiator between him and his competitors. He also knew that the best way to establish a strong brand was to put customers' needs and wants first and let investors take care of themselves. He didn't like the idea that good customer service was just a way to generate profits. Instead, he took the approach that good customer service is a way to spur growth, which in turn would drive better customer service. The major weakness of Bezos' business plan was that it required rapid growth with low profit margins. Being a startup, this is not something investors generally want... middle of paper......bsnews.com/news/amazons-jeff-bezos-looks-to-the-future/Amazon.com . (n.d.). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Amazon.com#HistoryAmazon.com, Inc. Real-Time Stock Quotes. (n.d.). Amazon.com, Inc. (AMZN) real-time stock quote. Retrieved from http://www.nasdaq.com/symbol/amzn/real-timeEX-99.1. (n.d.). EX-99.1. Retrieved from http://www.sec.gov/Archives/edgar/data/1018724/000119312513151836/d511111dex991.htmJeff Bezos. (n.d.). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Jeff_Bezos#cite_note-portfolio.com-22Success. (n.d.). From the archive: Jeff Bezos. Retrieved from http://www.success.com/article/from-the-archives-jeff-bezosHow Amazon Survived the Dot-Com Crash to Rule the Cloud. (n.d.). eWEEK at 30: Retrieved from http://www.eweek.com/cloud/eweek-at-30-how-amazon-survived-the-dot-com-crash-to-rule-the-cloud.html