There is a YouTube channel "Colgate-Palmolive Company", where they advertise their product with different strategies. To name a few, they have a program aimed at children called “Bright Smiles, Bright Futures” and also one for sustainability where they raise awareness about wasting less water when brushing (YouTube.com). This “Bright Smiles, Bright Futures” program reaches millions of children around the world (Morgan, 2015). It has been stated that Colgate has added the largest number of buyers worldwide (Morgan, 2015) SWOT ANALYSIS Strengths • Publicly traded company with various shareholders and branch managers. • Numerous brands dominating the market. • Brand Recognition: Colgate is one of the most recognized toothpaste brands in the world. • They have a global market, selling products in over 200 countries. • They are one of the most ethical companies in 2014 and 2015. • Big capital makes the progress.• Availability of product support through customer support on their website and through telecommunications. Weaknesses • High costs for marketing the product due to the wide range of brands. • Increased demand for labor due to employment of over 75