They recognize their social responsibility and take the necessary steps to fulfill their commitments, often exceeding expectations. Companies that adopt an accommodating attitude maintain a positive reputation by taking the general public into consideration when making decisions that affect customers, employees, investors and the environment. A proactive position is the most respectable position a company can take. Instead of reacting to situations, the company takes proactive measures to avoid future conflicts. Companies that adopt this stance are considered to be ethically aware of their customers, employees, investors and the environment. By taking a proactive stance, MKD would actively seek opportunities to contribute to society rather than simply fulfill its legal obligations